Lego

The childhood toy that feeds off of your imagination. 

 It’s one of those nostalgic toys that you just can’t help to play with, even if you saw a box of it now. For many out there it was the one thing that allows you to rely almost solely on imagination to make cars, planes, buildings and, if you had enough, whole towns.

 I on the other hand relate Lego with jealousy, I was one of those children that wasn’t allowed Lego, apparently the pieces were too small, they ruin vacuum cleaners and hurt a lot when stood on. So I had to wait until I was visiting a friend’s house before I got the chance to build with the multi coloured bricks.

Lego have taken advantage of the strong links between their age old product and the imagination that you have to use when creating ‘models’. With a number of different advertising images they show how the simple blocks can become anything, all that limits you is your imagination. 

Images from: http://www.toxel.com/inspiration/2010/02/03/clever-and-creative-lego-advertising/, http://hashedandsalted.blogspot.co.uk/2012/03/lego-advert-minimalism.html

theChive

Over the past few months I have developed an attachment to web site, theChive, it’s very hard to describe what kind of web site it is and the best I can do is; an adaptation of a blogging site.

 Each day they upload albums of photos, some one offs and others that are weekly/daily regulars. It has an extremely large following of people, calling them selves Chivers/Chivettes.

 One of their recent posts caught my eye, a collection of photos from a South African airline called Kulula (Zulu for ‘easily). They explain that it is South Africas’ first low budget airline and shows examples of their playfully designed fleet.

 I wanted to share the images, as it is a perfect example of how an ordinary object that has been transformed by the power of design and I for one would love to fly with this airline, simply because of there quirky planes.

Why not check it out yourself: theChive- Kulula